Mittihub: Reviving terracota pottery

Two student entrepreneurs – Abhinav and Megha pursuing entrepreneurship from the ‘Global Centre for Entrepreneurship and Commerce’ in Jaipur, Rajasthan have launched a casual college assignment which soon turned out to be a fulltime venture.

With a seed fund of Rs 50,000, that came from the founders’ friends and family, the duo launched Mittihub, a startup with the aim of reviving the dying art form of terracotta pottery by working with artists in Rajasthan, Haryana and Uttar Pradesh and helping them revive the traditional art of pottery.

 They assist artisans in designs, training and market lineage, at the same time ensuring their hard work and talent gets the right pay. It is also one of the seven start-ups under the ‘Atal Incubation Centre’s Catalyst’ cohort, and is already shipping its products across India, the US and the UK.

 In the beginning, Mittihub was sourcing handcrafted terracotta goods from the artisans and selling them to the consumers. Eventually, Mittihub extended its capacity and reach to work with the artisans to innovate new kind of products, apply design thinking, and so on.

In a short span of a few months, Mittihub has engaged more than 200 artisans and assimilated several types of potteries in its product range. I request you and the editorial board to kindly assign a journalist to further pursue this story in detail.

This will spread awareness in the young minds of our nation regarding the promotion of the start-up culture in India and the various government initiatives such as the ‘Atal incubation Centre’ to promote it. Moreover, it will add light to issues related to problems faced by the artisans working in the Indian cottage industry sector.

 I am certain that the campaigning for this projects’ funds will gain traction from all people interested in traditional Indian art and culture, people involved directly or indirectly with the local cottage industries and sensitive towards protecting their rights in addition private incubation centres and organizations would be interested to know more about the start-up culture in the in house industry segment.

Mittihub LinkedIn Page - Mittihub Official Page -